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Beauty and Wellness Brands Named To Fearless Foundation/Amazon Black Business Accelerator

Get the full list of the brands in this multi-phase grant program that includes a professional selling site in Amazon's store.

Fearless Foundation—the philanthropic arm of the first venture capital fund built by women of color, for women of color—has partnered with Amazon’s Black Business Accelerator for a multi-phase grant program that will bolster Black women-owned, consumer product-based business. Through the cohort, Black women-owned businesses are receiving grants in amounts between $10,000 – $20,000, in addition to enrollment in Amazon’s Black Business Accelerator, which is dedicated to providing growth opportunities for Black-owned product-based businesses selling in Amazon’s store.

This marks a significant opportunity for greater representation in retail, accordng to Fearless Foundation and Amazon, as only six percent of US retail businesses have a Black owner, despite Black Americans representing 14% of the US adult population.

“Mission-driven partnerships are critical to stimulating economic growth. We are excited to partner with the Fearless Fund to support 75 incredible Black women entrepreneurs in achieving their dreams. By participating in Amazon’s Black Business Accelerator, founders will access a suite of resources, including financial assistance, business education and coaching, and marketing support. BBA supports the success of Black-owned businesses by providing a place for their businesses, to start, scale, and create a community to encourage and inspire them along the journey. We believe, when we knock down barriers for Black-owned businesses, through those learnings, we unlock the door for all small businesses to thrive. We stand firm in our vision to target systemic barriers and leverage our entire community to create sustainable pathways to equity that build generational wealth for not only Black-owned businesses and Black women-owned businesses, but all underserved businesses,” said Danyel Surrency Jones, director, and head of Amazon’s Black Business Accelerator.

Grant recipients include:

• Roshonda Coleman, Anointed Hands Salon & Products
• Brittny Phillips, Articulate Hands, a lash company
• Ife Obi, Back To You by The Fit In, a wellness and fitness company
• Kimba Williams, Kusahe, an intimate care brand.
• Kelli Palmer, Breedlove Beauty Co.
• Karen Flowers, Curl House
• Iyonna Woods, Fancy Free Hair & Skin
• Melissa Samuel, Finesseyourclaws LLC, a nail brand
• Kristen Dunning, Gently Soap
• Melaina Glanton, Goddess Beauty Skincare
• Ashley Milligan Nesbit, Healthy Muhf#@kin Hair
• Nikia Londy, Intriguing Hair, a hair extensions company
• Abena Slowe, Karité LLC
• Kimo Bentley, Kimo Bentley MedSpa
• Sherrie Wilson, Krowned, a beard care line
• Arah Sims, Kyutee Beauty
• Kimberley Napoleon, Loc'd n Naturally
• Ariane Turner, Look Good Live Well, a skin care brand
• Onaedo Achebe, Minti Oral Care
• Wendy Ann George, Mosheen Spice Naturals, a hair and skin care brand
• Jennifer Peets, Naked Bar Soap Co.
• Chrissy Cabrera, Naturally London, a wellness focused foot and hand care line
• Rasheedah Loharsingh, Naturals Republic Inc., hair, skin and body care
• Nikita Johnson, Nikita’s Beauty Bar
• Nadine Joseph, Peak and Valley, ingestible wellnesss products
• Rachel James, Pear Nova, a color cosmetics brand
• Piper Barley, Posh Hair District
• Cynthia “Cindy” Tawiah, Shades Of U, hair care
• Shika Myrickes, Shika and Company Extensions
• Jasmine “Symoné” Gates, Sincerely, Bädé, body and home fragrance
• Skye Loy, SkyeLight, candles and home scents
• Tamekia Geer, TamGee Artistry Studio, lip products
• Jade Akinrolabu, The Lazy Hat, a wig and hat brand
• Ashli Goudelock, The Tsuri Company, skin care
• Markea Dickinson-Frasier, Thermaband, a menopause-related wearable
• Jasmine Lewis, Vie Beauty

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